2008-10-13

Brand name

soe

Designer

Soichiro Ito (born 1977 in Tokyo).

Soichiro Ito studied in London after he graduated of the high school. In 1998. after retuning JAPAN, he entered Aoyama Gakuin University, Japanese Christian University in Shibuya, Tokyo. He studied closing by self-study at the same time as studying economics at the university.

In 2001 A/W, he started “Soe”, Men’s wear brand and he opened first flagship shop in Nakameguro, Tokyo in September, 2005.

He debuted Tokyo Collection in 2004A/W and Paris Men’s Collection in 2008S/S.

About the brand

“Soe” is a Men’s wear brand, started at 2001A/W season. Flagship shop was opened in Nakameguro, the area in which person with high culture degree gathers, in September, 2005.

The shop is redecorating of an old, wide solitary house, and the second floor is used as an atelier.

The interior of the shop is based on white, because he thinks that a lot of elements are unnecessary for the shop, shop is a only space to show beautiful the closes.

The shop moved to Meguro-ku Aobadai, Tokyo in 2008.

New line that develops only shirt called “soe shirts” is started from 2008S/S.First of all, initial sales began in an overseas select shop that a central focus on Europe.

He is aiming to make the shirt that becomes one of the indispensable wardrobes of the man. 

Comment

The brand concept of soe is ” originality” and the  “Real close ” between street fashion and mode fashion. The refined image is strong, a lot of color monotone like the black, white, and the gray, etc. Tailored is a base,but it plays by the detail. The jacket is about 700 dollars. The shirt is about 250 dollar.

Shop Information

soe tokyo

3-18-10 Aobadai Meguro-ku Tokyo

Official site

http://www.soe-tokyo.com/