Sequel of Fashion War in Harajuku

“Fashion war in Harajuku” written on November 17 is being received well and I reports on the sequel this time because generate many comments that subsequent is anxious.

This time, I sneaked into Harajuku shop of H&M, Fashion Monster from Sweden, of just opening in November.

I queued up in the procession in front of the shop for about 15 minutes, and, at last, reached the shop.

Here is a display at the entrance. A stylish display queues up well in the color balance.

B1F is men’s, and from 1F to 3F is ladies’. Female shoppers were more than man shoppers, and there were a lot of travelers from Asia such as South Korea and China, too.

The inside of a store was also terribly crowded of course. It crowds as shown in the following photographs.

The fitting room and the cash register were similarly terrible processions.

However, there were a lot of people who went out without buying anything because the inside of a store was too crowded, and cannot see the clothes slowly.

Reason for H&M’s popularity is cheapness and quality. Especially, the collaboration item with COMME des GARCONS to which Japan boasts to the world is sold according to this opening of Harajuku store, and there might be a lot of people who are aiming at the item, too.

To the enjoyment shortly I will write the article on COMME des GARCONS.

As described avobe, the monster from Sweden seems to still rage in the future!