MIHARA YASUHIRO

MIHARA YASUHIRO, a well known brand for there leather shoes were one of the original brands to produce the “Japanese Designer Shoes” which are very much in fashion. They are a uprising brand around the world.

DESIGNER:

Yashuhiro Mihara, Born 1972 June 15th
Son of a father who was a professor in chicken vaccines, and a mother who was a oil painter. He was the second son in the family. As he was gifted with artistic genes, he was a painter himself up to the age of 18. At the age of 11, he started to carry interest in clothing. This led on to interests in the world of fashion leaving behind his interests in art. In 1993, he joined Tamagawa Fine Arts University. A year later, he started making shoes on his own. In 1996, with the help from makers in Asakusa, Tokyo he set up his own brand, “Archi Doom”
After graduating University in March 1997, he joined the set up team for a shoe make “Evol”. Soon after, he changes the brand name to his own, “MIHARA YASUHIRO”. In June 1998 he opens his first official shop, “SOSU MIHARA YASUHIRO” in Minami-Aoyama. The following year he sets up, “SOSU Co. LTD,” (Current SOSU INTERNATIONAL CO. LTD.) which he becomes the CEO of. The company’s name, “SOSU” means a prime number, which furthermore means that as a prime number can only be divided by 1 or itself, it has the freedom and infinitely.

In 1999-2000 A/W at the Tokyo Collection, they announced their Men’s clothing, followed by the Ladies clothing announced in 2000.

In 2000 April, they announced a new production line which was a collaboration with another shoes make, “PUMA” which was a huge success and was soon announced around the world in 2001, September. This spread Yasuhiro’s work around the world. The same month, he signed a contract with “PUMA AG” to be their designer. In 2005 S/S, a shoes limited collection, “PUMA BY MIHARA YASUHIRO” was presented.

By January 2002, his work, “PUMA BY MIHARA YASUHIRO” made a debut on “PITTI IMMAGINE UOMO”. Exactly 2 years later, he signed a foreign license contract with “KARADA” which then allowed him to release his original word “MIHARA YASUHIRO” around the world.

His work appeared in the Milan Collection in 2005 followed by an appearance in the Paris Collection in 2007. His work was very popular on his first appearance as many described his clothing as, “Poem-full Clothing”

His brother is a back designer for “SAN HIDEAKI MIHARA”.

Comment:

Much of Yasuhiro’s work has got a very orthodox feeling to it. However, within this, “MIHARA YASUHIRO” can achieve affects and feelings that only and the Japanese Factories have been put in them.
Aspects which Yasuhiro’s work is better quality than other brands are his leather products. Designs such as leathering covering metal buckles on belts, or stadium jumpers with a MA-1 front, warn out affects, and boots with twists in them are very challenging, and experiments and research are made daily to bring out more original products as such. In Japan, both Men’s and Women’s products have an equal popularity proving their balance.